Normative Study on English Translation of Metro Public Signs in China under the Cognitive Translatology

With the acceleration of its internationalization, China is faced with epochal task optimizing international-standard linguistic environment, which especially impending for Chengdu, host city Universiade. The neo-analysis, at first, sorts out and analyzes different versions official translation norms toponyms through document research, as well from first-hand resources on public signs rail transit TFL MTA, then, continues empirical case study under theoretical guidance Cognitive Translatology. This paper has proposed several principles a new method - Conceptual Motivation Mapping signs, attempting to explore way build up international discourse system consistent status Chengdu global hub.